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Apple Inventory: Phrase Of Warning From Tim Cook dinner And iPhone 14 Pre-Orders

Shahid Jamil

Manzana (NASDAQ:AAPL) has held the standing as probably the most precious firm on the planet for a while now and for good causes. I’ve written concerning the positives in addition to the negatives for the funding case for and in opposition to Apple in my earlier articles. On this article, I search for early warning indicators that demand for Apple merchandise could also be lower than anticipated as the worldwide economic system begins to weaken.

Funding thesis

Whereas I proceed to see Apple as a wonderful firm with nice merchandise and a robust model with sturdy aggressive moats, I do suppose that the present value ranges aren’t the proper ranges for buyers so as to add to Apple. The a number of premium it’s commanding right now comes with a excessive degree of threat because the market is pricing in mid single digit EPS progress within the subsequent 2 years. With the heightened threat of slowing of the macroeconomic setting and doubtlessly a recession, demand for Apple’s merchandise may begin to wane as shoppers change into extra delicate of their spending.

As such, I believe that the present premium a number of just isn’t warranted given the potential for additional downward revisions to the mid single digit EPS that’s priced in right now. Even with the aggressive moat that Apple has right now, with a hefty price ticket of 24x 2023 P/E with 6% EPS progress from 2023 to 2024, I believe that there could possibly be extra draw back to return for Apple.

3Q22 income beat got here from provide facet

Within the present 3Q22 quarter, the corporate posted a income beat of $2.8 billion. Provided that administration guided that they anticipate a provide chain influence of about $4 billion to $8 billion for the present quarter, the roughly $3.5 billion in provide chain influence introduced a constructive influence of about $2.5 billion to the typical of $6 billion provide chain impacts that will be anticipated for the quarter. In consequence, the income beat did come from higher than anticipated provide facet elements, which is in fact, constructive information given that provide chain points have been a significant constraint for a few of its merchandise.

That mentioned, I take a extra cautious view on the demand facet of issues for Apple till I begin to see demand driving the beat. I’d take a look at the gross sales of the latest iPhone 14 fashions to gauge for demand since, as highlighted in my earlier article, the iPhone takes up greater than 50% of Apple’s complete revenues.

weak steerage

Though Apple doesn’t normally give a particular numeric steerage, the fourth quarter steerage was much less clear than usually offered. When it comes to how the macroeconomic setting and better inflation is affecting the enterprise, I believe that it’s encouraging that administration cleared the air that for the iPhone particularly, there have been no apparent indicators that macroeconomic elements had been affecting the enterprise.

Nevertheless, it is usually value stating that CEO Tim Cook dinner did acknowledge pockets of weak point in Wearables and Companies as these companies appear to be experiencing the impacts of a weakening macroeconomic setting. Mac and iPad had been constrained by provide which weren’t sufficient to check the demand. Additionally, there are headwinds coming from overseas change as there have been 300 foundation factors that had an influence on progress charges within the present quarter coming from these FX headwinds.

All in all, whereas there are pockets of weak point, I believe that it’s not all doom for Apple as shopper demand for the iPhone nonetheless appears to be like to be holding up. Ought to there be any indicators of weak point in demand for the iPhone 14, I believe that this will likely spell near-term bother for the corporate. Nevertheless, I believe administration is presently being cautious about expectations somewhat than administration signaling that shopper demand is waning. Moreover, I believe that the unsure international setting does make it comparatively harder for a clearer steerage.

Apple’s 7 Sept occasion

As typical, Apple’s greatest occasion of the calendar yr was met with a lot enthusiasm. It was nice to see incremental enhancements, in my opinion, for his or her launches of the brand new iPhone, Watch and AirPods in the course of the 7 September occasion.

Firstly, I’d spotlight the pricing for all fashions of its iPhones stay unchanged. In my opinion, that is essential on condition that Apple may see a shift in demand from iPhone Professional to its non-Professional fashions if there have been a value enhance. Apple’s iPhone Professional combine was abnormally greater in the course of the pandemic and a rise in costs for the iPhone 14 Professional may need risked a extra drastic normalization of the iPhone combine.

Apple did launch different options just like the Emergency SOS service that makes use of satellite tv for pc connectivity which might be free for two years for all the brand new telephones that enable for the service, in addition to the Dynamic Island that’s meant as a intelligent use of the cutout within the iPhone Professional mannequin for exhibiting alerts. The iPhone Professional mannequin additionally has an up to date 48MP quad-pixel sensor and up from the earlier mannequin’s 12MP. Motion mode was additionally launched for movies to look extra clean in movies with vital movement.

Concentrating on the health and out of doors lovers who presently use watches from corporations like Garmin, Apple launched the Apple Extremely Watch. It’s a new premium watch with a 49mm titanium case and the watch has improved multi band GPS and the brand new L5 frequency, with a pricing of $799. Moreover, the corporate eradicated the Apple Watch Collection 3 whereas lowering the worth of the Apple Watch SE by $30 to $249. Which means that probably the most reasonably priced Apple Watch is now the Apple Watch SE.

Different upgrades embrace an improve to the AirPods Professional, with a brand new H2 chip that’s mentioned to have higher sound high quality, nearly 2x higher noise cancellation in addition to an extended battery lifetime of 6 hours in comparison with the 4.5 hours within the earlier model. Additionally, the pricing of the brand new AirPods Professional stays unchanged at $249.

All in all, whereas there have been incremental enhancements in the course of the occasion for the brand new iPhone, Watch and AirPods, I take the view that these won’t make significant enhancements to the corporate’s enterprise or progress. With the occasion now behind us, this additionally leaves one much less catalyst for the Apple inventory within the close to time period and since this occasion doesn’t transfer the needle a lot, many of the upside or draw back within the close to time period will nonetheless come from the upper or decrease demand for Apple’s merchandise within the present unsure financial setting.

Early indicators of demand from iPhone 14 launch

Whereas it might be untimely to gauge how the gross sales of the latest iPhone 14 might be within the subsequent yr, the info from the launch generally is a good main indicator of what we will anticipate shifting ahead. Moreover, sometimes the extra loyal Apple followers would be the ones shopping for the newest mannequin close to launch date and is probably not a very good illustration of what the true demand goes ahead.

An analyst from TF Securities has accomplished the nice work of analyzing and offering knowledge on the pre-orders of Apple’s latest iPhone 14 fashions. What I discovered was that for the highest finish mannequin, iPhone 14 Professional Max, this surpassed the demand that was seen in the identical interval final yr, for which the analyst rated good. The iPhone 14 Professional noticed the identical demand because the iPhone 13 Professional one yr earlier than and thus, it was labeled as impartial. The iPhone 14 and iPhone 14 plus had been rated a foul ranking.

I believe what this implies is that we are going to see a shift within the combine in the direction of the upper finish mannequin and thus the next common promoting value given the sturdy numbers for the iPhone 14 Professional Max. Moreover, it does indicate that the upper finish shoppers proceed to be keen to spend and that iPhone 14 Professional Max’s options and upgrades are probably the most enticing relative to the opposite 3 fashions.

The iPhone 14 plus had a weaker demand than that of the iPhone 13 mini launched final yr, and the 2 fashions of iPhone 14 and iPhone 14 plus made up 45% of complete shipments.

It stays to be seen whether or not the comparatively stronger demand for the iPhone 14 Professional Max might be sustained previous the early pre-order part as we would see demand wane if the much less loyal Apple shoppers might not have the identical enthusiasm for the iPhone 14 Professional Max. as those that made the pre-order.


Apple is presently buying and selling at 24x 2023 P/E and 23x 2024 P/E. Embedded on this P/E is the pricing in of 6% progress on common in these 2 years. Though I acknowledge Apple has among the finest companies and aggressive moats, I believe that Apple nonetheless appears to be like costly to me at present ranges.

I believe that Apple’s premium a number of makes it troublesome for me to justify funding into the corporate at present ranges due to the dangers of macro economic system weakening going into 2023, bringing draw back to the present 6% common progress anticipated over the following 2 years. Moreover, paying 24x 2023 P/E for six% progress price doesn’t make sense to me as I see higher alternatives on the market.

I apply a 20x P/E a number of to my 2023F EPS estimate of $6.40. As such, my 1 yr goal value for Apple is $128, implying 17% draw back from present ranges. Whereas I’ve not priced in a recession situation in my EPS estimates for 2023F, I believe that my estimates are comparatively de-risked since that of Wall Road and my decrease P/E a number of takes into consideration the upper threat we’re seeing right now with regard to the weakening macro state of affairs.


Macroeconomic setting

Whereas it may be argued that Apple has probably the most loyal followers, the uncertainty across the international macroeconomic setting now implies that there are heightened dangers that demand may fade if the economic system makes a flip for the more serious. I believe that the principle threat for Apple proper now each for the upside and the draw back is how demand performs out within the near-term. If demand holds up higher than anticipated, we may see additional upside within the inventory value. Nevertheless, if the recession situation does happen and demand falls, there could possibly be substantial draw back to return.

Market share loss in excessive finish smartphone markets

Whereas Apple has among the finest aggressive moats on the planet, typically, the larger they arrive, the tougher they could fall. As such, I believe it’s essential Apple maintains this aggressive benefit. If Apple is unable to take care of its aggressive benefit as an ecosystem chief, different high-end smartphone gamers might take up market share and it will negatively have an effect on share value.


Though Apple’s sturdy platform creates optionality long term we see this as offset by a a number of premium and each macro and normalization dangers to numbers heading into 2023. We imagine there are higher choices for buyers wishing to climate deteriorating macro elsewhere in our protection.

I want to be on the sidelines with Apple on the present ranges, and preserve my impartial ranking. There are warning indicators for the enterprise showing as Tim Cook dinner has talked about some pockets of weak point within the enterprise within the 2Q22 name, provide facet elements driving the income beat in 2Q22, and iPhone 14 and iPhone 14 plus fashions not being nicely obtained within the pre -order stage. That mentioned, I proceed to love Apple as a enterprise for the long-term with a terrific administration working the present with best-in-class merchandise and powerful model fame. The premium valuation just isn’t justified with the heightened dangers that we’re seeing going into 2023 with dangers of weakening of shopper sentiment and doubtlessly a recession. As such, I believe that market has not but priced in these dangers for Apple. My 1 yr goal value for Apple is $128, implying 17% draw back from present ranges.

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