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GALAXY Chocolate and Anghami’s #WeChoose Anthem celebrates ladies’s pursuit of delight

Dubai-UAE – Mars Center East Africa has propelled its partnership with Anghami to assist and rejoice ladies who’re passionate to pave their very own paths and embrace the probabilities of reaching their full potential. This yr, they advance their messaging from #IChoose to #WeChoose, a regional GALAXY® Chocolate anthem made by Arab ladies for Arab ladies.

#WeChoose has been launched by GALAXY® Chocolate, on the heels of the success of #IChoose in 2021, a marketing campaign that urged Arab ladies to consider in themselves and take pleasure of their journeys. #Wechoose continues to encourage ladies to pursue their pleasure and unlock their full potential, nevertheless this time, it gathers ladies from all throughout the Center East area to be the voice of the model.

Commenting on the marketing campaign, Melissa Kanaan, GALAXY® Regional Model Director, Mars Center East Africa stated: “By this carefully-curated anthem, GALAXY® Chocolate gathers feminine artists from throughout the Arab World to encourage ladies to pursue their pleasure and encourages them to rejoice their individualities and their decisions. The world is altering and so are the pre-conceived notions surrounding ladies. We’re making a headway in making certain the feminine voice is heard and delivered to the desk. This anthem is a living proof, celebrating the variety of our backgrounds, decisions, paths and potential as ladies.”

She added: “Robust feminine voices have at all times been on the coronary heart of the GALAXY® storytelling, true to our imaginative and prescient of empowering ladies to decide on their pleasure and stay their decisions. With #IChoose, we broke floor on a trigger that’s near my coronary heart as an Arab girl myself and to the aim of the model. With #WeChoose, we proceed this narrative on a much bigger scale together with ladies from throughout the Arab area, highlighting concord, unity and variety, whereas additionally celebrating our individualities. As a part of our journey, we proceed to associate with Anghami to ship on our imaginative and prescient.”

GALAXY® #WeChoose: Meet the Voices

Maritta Hallani is an award-winning artist from Lebanon, who has slowed her voice to over 20 songs, with the newest being the #WeChoose anthem.

“The #WeChoose anthem echoes my core persona and amplifies my intention to encourage like-minded Arab ladies to pursue their pleasure. It takes braveness for ladies to take pleasure of their journeys and rejoice their decisions, and thru the anthem we rejoice that braveness,” says Hallani, who has joined GALAXY® in its efforts for the primary time.

Donia Wael, additionally joins the marketing campaign for the primary time, and is an Egypt-based singer, songwriter and composer, who launched her first single in 2020, following which she soared to TikTok and YouTube fame.

Wael says: “As an up-and-coming artist, I’m excited to lend my voice to the #WeChoose anthem. It’s an honor to be related to GALAXY® and to have the ability to affect Arab ladies to deliver their voice to the desk.”

Saudi-bred up-and-coming artist Zena Emad continues to be related to the model’s imaginative and prescient for ladies within the Arab area, as one of many main voices of the #WeChoose anthem.

She says: “I’m stoked to be partnering with GALAXY® once more, however this time in greater capability and wider scope. It’s a privilege to be related to a model of nice societal impression and worth. Collectively, we will rejoice Arab ladies’s achievements, decisions and journeys.”

The #WeChoose anthem has been directed by acclaimed music video director Angy Jammal from Lebanon.

To observe the #WeChoose music video, go to https://www.youtube.com/watch?v=mOkgNURaWb8

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About Mars, Integrated

For greater than a century, Mars, Integrated has been pushed by the idea that the world we would like tomorrow begins with how we do enterprise at this time. This concept is on the middle of who we have now at all times been as a worldwide, family-owned enterprise. Immediately, Mars is remodeling, innovating and evolving in ways in which affirm our dedication to creating a constructive impression on the world round us.

Throughout our numerous and increasing portfolio of confectionery, meals, and petcare services, we make use of 133,000 devoted Associates who’re all transferring in the identical course: ahead. With $40 billion in annual gross sales, we produce a few of the world’s best-loved manufacturers together with GALAXY®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and maintain half of the world’s pets by means of our pet well being providers AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Companions™, and VCA™.

We all know we are able to solely be actually profitable if our companions and the communities by which we function prosper as properly. The Mars 5 Ideas – High quality, Duty, Mutuality, Effectivity and Freedom – encourage our Associates to take motion every single day to assist create a world tomorrow by which the planet, its folks and pets can thrive.

For extra details about Mars, please go to www.mars.com. Be part of us on Fb, Twitter, Instagram, LinkedIn and YouTube.

About Anghami

Anghami is the main music platform within the MENA area with greater than 57 million songs to look from, stream, obtain and share. The limitless, on-the-go music streaming service allows customers to find new music, share tracks in real-time by means of social networks and obtain content material for offline play.

The corporate’s mission is to pioneer an ecosystem for the manufacturing and distribution of music within the Arab world, connecting artists, followers and rising abilities round music. Anghami options licensed content material from main Arab and worldwide labels.

Based in 2012 by Eddy Maroun and Elie Habib, a crew of music and tech fanatics, Anghami is an organization with associates and places of work in Abu Dhabi, Beirut, Dubai, Cairo and Riyadh.

For extra data contact:
Media Contact:
Disha Dadlani
ddadlani@apcoworldwide.com
APCO Worldwide
Leila Naguib
leila.naguib@effem.com
Mars Center East Africa
Melissa Canaan
Melissa.Kanaan@effem.com
Mars Center East Africa

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